Saturday SlideShare Share (2/15/14) - The Age of Context

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These…

Three Common Data Mistakes Marketers Make

In the marketing profession, there still is no consensus on what we analytical marketers should measure. Since there are so many things we could measure, it’s easy to mistake what’s measurable for what’s important. In the past week, we’ve done a lot of reading to discover what are the common data/measurement mistakes marketers were making. Along the way, we came…

Earned Media Can Beat Social Networks’ Push for Us to Pay to Play

One of the biggest trends in social media in 2014 is “Pay to Play”. Facebook’s recent algorithm changes have made it harder for brands to achieve the organic reach they are used to. Twitter has developed self-serve ads like Facebook over the last 12 months in the USA and is now rolling it out into the UK and beyond. Even…

Saturday SlideShare Share (2/8/14) - The Search for Meaning in B2B Marketing

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These…

Links Worthy of Attention - 2.7.14 Edition

JC, Marketing Manager It was just Dumb Luck, Facebook’s Early Employees Look Back Fascinating stories about Facebook’s first employees. If you want to learn more about these folks, I recommend reading “The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal” by Ben Mizrich. The movie Social Network was based on this book. Microsoft Injects…

Google’s made a bet on influencer marketing going mainstream, but marketers should proceed with caution

When brands first began to capitalize on the power of influencer marketing, they tried to do so with casual and subtle efforts that often included complimentary products or other perks. They usually kept their efforts “under the radar.” In the beginning, blogger outreach mostly involved brands giving away product samples in exchange for a blog post or two. But blogger…

What’s in Your Social Selling Arsenal?

You know that social media is a powerful tool for generating revenue, but you are very busy so there is no way you’d be able to add hours of social media work to your plate. So, how do you incorporate social media in your sales strategy and do it efficiently? In this post, we’ll show you how to use a…

Cold calling is for losers, social media marketing is the better way

Cold-Calling is for Losers Mike Volpe at Hubspot made this video six years ago to show marketing professionals that interuptive marketing practices such as cold calling no longer works. Since then, sales executives such as Bruce Johnson, who has made a successful career using cold calling, have abandoned the practice in favor of social media marketing. Sales has always been…

How Marketers Can Adapt to Thrive in the Sharing Economy

A couple of week, Fast Company published an article called “3 Ways Brands Can Survive in the Sharing Economy in 2014”.  In this article, Andrew Reid, the founder and president of Vision Critical - a technology company that builds online communities for brands - argues that big brands should feel uneasy that the sharing economy has grown to be a…

Saturday SlideShare Share: Can We Design an Organization for Beauty?

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.These include…