Archive For May, 2014

11 articles
“The Taiwanese entrepreneurs are coming!”

“The Taiwanese entrepreneurs are coming!”

  “The Taiwanese entrepreneurs are coming!” was exclaimed more than once this morning, as it is always exciting to have guests drop by our office. This afternoon, we were honored to host a group of Taiwanese entrepreneur teams interested in learning more about tech companies in the US and the local entrepreneur community. They had been in Seattle for a…
4 Takeaways from APPNATION NYC

4 Takeaways from APPNATION NYC

  Early last week, Brewster, Inside Social’s CEO, attended APPNATION NYC, a conference full of leaders in the digital and interactive industry. He learned a lot from the speakers, showed off the dashboard in the demo pit, and mingled with many pioneers in the digital space. APPNATION NYC was Inside Social’s first conference showing on the east coast (Brewster was clad in…

Pay-to-Play Social Marketing Alternative: The People-First Approach

  To combat declining organic reach, Facebook said, “get better.” Generally good advice, but not super actionable. Fortunately, we’ve got three insights in this blog post that are. Earlier this year, when brands started realizing that organic reach on Facebook was getting increasingly closer to zero, some lashed out, some shrugged, and others decided to change their social media strategy.…

The Most Native, Native Advertising

  Marketers are expected to spend nearly $3 billion dollars on native advertising this year. And they’re doing it wrong. Ever since they were allowed to be on social networks, brands have been struggling to figure out how to best advertise on them. Over the last few years, traction has been gained with what has been coined “native advertising.” On…

“Per Visit”: A Failing Measure of Social. Give Me Social Efficiency

  Ideally, we would apply the best possible metric to every different piece of media we measure. However, the available tools inevitably lead to some amount of standardization. As a result, like many things in our lives, Google has trained us... in this case that ‘per visit’ is a holy metric of efficiency. Per visit refers to the average amount…

The Social Media Metric We are Too Scared to Measure

  We’ve been told over and over by the talking heads that social media is not a driver of business. Supposedly, it is merely an awareness tool that helps brands stay top of mind, show personality and directly interact with audiences. Well, yes, it is those things. Few will argue against that. But is that really all social can be?…

Don’t Be Satisfied with Last Click Attribution

  Last click attribution is wrong. Or, at best, it doesn’t tell the whole story. It’s especially true in the social media world. Typically, people don’t hop onto Facebook or Pinterest, or any of the social networks to make a purchase. When they engage with brands, it’s largely for discovery and inspiration, or to get the thoughts and opinions of…

Why Most Social Marketing is Decidedly Average and How to Fix It

  When was the last time you were wowed by any type of social marketing? Whether it be an ad or an owned post, the vast majority of social marketing blends in with its surroundings or is just plain boring. You’d think the opposite would be true given that social channels offer brands an opportunity to show personality unlike anywhere…

A Few More Ideas to Consider on the Facebook Algorithm

  We wrote a few days ago about our take on the Facebook Algorithm update. Josh Constine of TechCrunch gave a great breakdown of the update and provided some clarity on how it all works. I’d like to expand briefly on some of the thoughts he put forth.   1) Facebook brand pages are not a vacuum. Facebook fans are…

3 Reasons the Facebook Algorithm Update is Actually Really Good for Your Brand

  Brands have been up in arms recently since Facebook updated their news feed algorithm, making it increasingly harder for them to reach their audiences organically. Brands have been forced to confront the fact that when they post to their owned facebook pages, they may only be reaching 5% or fewer of their fans (as defined by people who have…
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