21 articles

4 Social Takeaways from Buzzfeed’s Social Strategy

  Buzzfeed is really good at social media. Yes, they’ve been accused of click-baiting and a few other tactics we wouldn’t suggest, but there’s tons of other things they do--both big and small, that together make a big impact on increasing their conversions (traffic, time on site, sharing behaviors, etc.). They’re now a top online news source, so big that…

New E-Book! What You Need to Know About Earned Social

  Over the last several weeks, we’ve been hard at work, finishing our first e-book: An Introductory Guide to Earned Social: The Foundation of the Future of Marketing. Today, we’re ready and excited to release it into the world. In it, you’ll find why we believe earned social is so crucial to the future of marketing, as well as a…

Conversation is the Key To Social Conversions | 3 Takeaways

  I’ve read a number of articles declaring social media marketing to be overrated. Despite the hype and promise, most brands are struggling. They’re finding that it’s a lot harder to drive conversions on social than they initially thought and on Facebook they’re now being pressured into paying more just to reach the same people they already paid to like…

What Social Marketers Can Learn from GE and Netflix: the Power and Potential of Native Advertising

  Native advertising is already extremely promising, but truly native advertising may end up being the most important form of advertising in existence. With such a massive shift of dollars from traditional to digital advertising, this transition can be intimidating for marketers. However, there are companies who are already taking the first important steps towards great native advertising and there is…

Socially Awkward - Episode 3: Google I/O

  Episode 3: Google I/O Overarching Themes, Mobile, Enterprise, Material Design, Notable Omissions   Want us to cover anything in our next episode? Let us know in the comments or on twitter (@Inside_Social).
Gallup Questions Social Media Marketing’s Power

Gallup Questions Social Media Marketing’s Power

  Social media was supposed to be a gamechanger for marketers. But a few days ago, Gallup released the findings of their survey on the state of consumers in America. Among their findings, was that social media wasn’t a very influential marketing channel. In fact, 62% of respondents said that social media marketing had zero influence on their purchasing behavior…
Socially Awkward – Episode 2

Socially Awkward - Episode 2

    UK Privacy - Pinterest DIY Ads - Tesla Patents - Tumblr Native Ads Across Yahoo - Social Media and the World Cup Want us to cover a specific topic next episode? Comment or tweet @inside_social with #sociallyawkward

4 Things Social Marketers Can Do Beyond Brand Awareness And Image

  Are you ready for the next generation of social media marketing--a social marketing world where you can go beyond the brand awareness metrics of reach, fans, and followers, and actually achieve real business results? 70% of marketers use social media primarily for building brand awareness and image. Many think that’s the only thing you can do. Brands focus on…
Socially Awkward – Episode 1

Socially Awkward - Episode 1

  Socially Awkward - Episode 1 This week's topics: Mary Meeker's Internet Trends, Datalogix Raises $45 Million, Omnicom/Twitter Deal, Pinterest API, Uber/Google Driverless Cars   Want us to cover a specific topic next episode? Let us know in the comments!
4 Takeaways from APPNATION NYC

4 Takeaways from APPNATION NYC

  Early last week, Brewster, Inside Social’s CEO, attended APPNATION NYC, a conference full of leaders in the digital and interactive industry. He learned a lot from the speakers, showed off the dashboard in the demo pit, and mingled with many pioneers in the digital space. APPNATION NYC was Inside Social’s first conference showing on the east coast (Brewster was clad in…