Archive For July, 2014

6 articles

4 Social Takeaways from Buzzfeed’s Social Strategy

  Buzzfeed is really good at social media. Yes, they’ve been accused of click-baiting and a few other tactics we wouldn’t suggest, but there’s tons of other things they do--both big and small, that together make a big impact on increasing their conversions (traffic, time on site, sharing behaviors, etc.). They’re now a top online news source, so big that…

New E-Book! What You Need to Know About Earned Social

  Over the last several weeks, we’ve been hard at work, finishing our first e-book: An Introductory Guide to Earned Social: The Foundation of the Future of Marketing. Today, we’re ready and excited to release it into the world. In it, you’ll find why we believe earned social is so crucial to the future of marketing, as well as a…

Conversation is the Key To Social Conversions | 3 Takeaways

  I’ve read a number of articles declaring social media marketing to be overrated. Despite the hype and promise, most brands are struggling. They’re finding that it’s a lot harder to drive conversions on social than they initially thought and on Facebook they’re now being pressured into paying more just to reach the same people they already paid to like…

What Social Marketers Can Learn from GE and Netflix: the Power and Potential of Native Advertising

  Native advertising is already extremely promising, but truly native advertising may end up being the most important form of advertising in existence. With such a massive shift of dollars from traditional to digital advertising, this transition can be intimidating for marketers. However, there are companies who are already taking the first important steps towards great native advertising and there is…

Inside Social Pitch & Putt Tournament

  Last week, our engineering team was hard at work for a big July 1st deadline. There were several late nights and I think I saw a leftover pizza box or two in the mini fridge. But, we did it! In celebration of meeting the deadline, we held our first annual Inside Social Open, a 9-hole pitch and putt tournament…

Socially Awkward - Episode 3: Google I/O

  Episode 3: Google I/O Overarching Themes, Mobile, Enterprise, Material Design, Notable Omissions   Want us to cover anything in our next episode? Let us know in the comments or on twitter (@Inside_Social).