Don’t Be Satisfied with Last Click Attribution

  Last click attribution is wrong. Or, at best, it doesn’t tell the whole story. It’s especially true in the social media world. Typically, people don’t hop onto Facebook or Pinterest, or any of the social networks to make a purchase. When they engage with brands, it’s largely for discovery and inspiration, or to get the thoughts and opinions of…

Why Most Social Marketing is Decidedly Average and How to Fix It

  When was the last time you were wowed by any type of social marketing? Whether it be an ad or an owned post, the vast majority of social marketing blends in with its surroundings or is just plain boring. You’d think the opposite would be true given that social channels offer brands an opportunity to show personality unlike anywhere…

A Few More Ideas to Consider on the Facebook Algorithm

  We wrote a few days ago about our take on the Facebook Algorithm update. Josh Constine of TechCrunch gave a great breakdown of the update and provided some clarity on how it all works. I’d like to expand briefly on some of the thoughts he put forth.   1) Facebook brand pages are not a vacuum. Facebook fans are…

3 Reasons the Facebook Algorithm Update is Actually Really Good for Your Brand

  Brands have been up in arms recently since Facebook updated their news feed algorithm, making it increasingly harder for them to reach their audiences organically. Brands have been forced to confront the fact that when they post to their owned facebook pages, they may only be reaching 5% or fewer of their fans (as defined by people who have…

Introducing: Me – Marketing Manager and Newest Member of Inside Social

  I’m Jordan, and I’ll be taking over the reins of this blog. I’m a UW grad and a former member of the strategy team at local advertising agency, DNA. In addition to writing here, I’ll be growing the Inside Social brand, bringing you high quality content, and convincing you to work with us. In my experience in the ad…

Saturday SlideShare Share (2/15/14) - The Age of Context

As a business resource, Slideshare is a place where you can learn from some the smartest minds from all verticals. Content range from standard presentations, to videos, to multimedia. Every week, I’ll be sharing a presentation that catches my eye and where I feel you might be interested in the information inside. I'll share a range of topics interesting to…

Saturday SlideShare Share (2/8/14) - The Search for Meaning in B2B Marketing

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These…

Links Worthy of Attention - 2.7.14 Edition

JC, Marketing Manager It was just Dumb Luck, Facebook’s Early Employees Look Back Fascinating stories about Facebook’s first employees. If you want to learn more about these folks, I recommend reading “The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal” by Ben Mizrich. The movie Social Network was based on this book. Microsoft Injects…

Saturday SlideShare Share: Can We Design an Organization for Beauty?

As a business resource, Slideshare is a place where you can learn from some the smartest minds from all verticals. Content range from standard presentations, to videos, to multimedia. Every week, I’ll be sharing a presentation that catches my eye and where I feel you might be interested in the information inside. I'll share a range of topics interesting to…

8 Links Worthy of Attention - Week of January 27th

Most of us at Inside Social read a lot and we like to share links with each other when something catches our eye. Each week, we’re going to share with you articles or videos that are getting our attention. Joey, Co-Founder and CMO 13 things entrepreneurs can learn from Richard Sherman Shameless self promotion. 13 things entrepreneurs can learn from…